I stumbled on this fascinating article on Distractify the other day — a breakdown of what goes on during the course of the average meal at a restaurant, based on video surveillance tapes. The impetus for this investigation...
Author - Corey Eridon
Chipotle’s YouTube Marketing: A Perfect Blueprint for Restaurant Video Marketing
If we all had to decide on one brand that serves as the gold standard for restaurant marketing, I’d put my money on Chipotle. They serve as a model for restaurant and non-restaurant marketers alike. But there’s one...
One Restaurant’s Wicked Creative Promotion Idea to Drive Repeat Business
A Step-by-Step Marketing Plan for Running Digital, Multi-Channel Campaigns
Restaurant owners have a huge opportunity to grow their business across a variety of digital marketing channels — and that’s why they probably use one or two of them, maybe even a lot of them if they’re excited...
9 Elements of an Optimized Restaurant Website Homepage
It pains me to say this, but in the digital marketing world, restaurant websites have a reputation for being among some of the worst from a user experience and optimization standpoint. They’re often either too bare bones to...
What Restaurant Marketers Need to Know About SEO
It may seem like everyone and their mother is an SEO expert these days. But really, a lot of the information you find about SEO is rooted in old-school practices. Whenever I talk about SEO with a friend outside the marketing...
The 5 Types of Blog Posts Your Restaurant Should Be Writing
You may have heard (possibly even from me) that it’s a good idea for restaurants to blog on a regular basis. It helps you get found online by the people you want dining in your restaurant. And the more you do it, the...
Restaurant Blogging 101: Who Does It, Why it Works, & How You Can Start
I was thinking about where to get dinner with my friends this past Sunday — the person organizing said he was “taking suggestions” and I took that to heart. So I did the first thing I usually do when I’m...
7 Cool Things Your Restaurant Should Be Doing on Pinterest
Last week, I wrote to you about how to get your restaurant started on Pinterest. And I gave you a couple hints at what you should be doing there, too — pinning, engaging, other generic yadda yadda yaddas that you’ve...
How to Use Pinterest for Restaurant Marketing: Your Starter Guide
I spend a lot of my time trying to convince businesses that Pinterest is a good investment of social media marketing resources. Partially because I’m an avid pinner myself, but also because I actually believe it. In...