Chipotle’s Farmed and Dangerous, which is a groundbreaking effort for the restaurant industry, has spawned this week’s interview. In this week’s episode of the Social Restaurant Podcast, Nate talks to Chris Arnold of Chipotle about the series and how Chipotle arrived at publishing it.
From a pure marketing and branding standpoint (and yes, they’re two different things), it’s a brilliant undertaking. It hasn’t been without its critics (i.e., “Chipotle’s Farmed and Dangerous Misleads Viewers, Farmers Say”, and the variety of back-and-forths Chris has managed his way through on Twitter), and maybe that can’t be overlooked.
What this series represents, beyond all of that, is the melding of non-media companies and, well, media. Even restaurant brands are now media companies. That’s what we see.
