Nate Riggs is back with another episode of the Social Restaurant Podcast. This week, Nate interviews Jarod Kelly, Chief Happiness Officer of the 5-location Hopjacks chain based in Pensacola, Florida.
First of all, if you don’t know this small brand, it’s a really unique one that features a pizza kitchen, taproom, and live music. They also run the Hopjacks Filling Station — a retro concept that serves as a hybrid bottle shop and beer cafe serving craft beer, wine, cheese, and a wide array of specialty food.
In this interview, Nate and Jarod discuss a really important marketing subject for emerging brands: how to manage social media across multiple restaurant locations.
But they twosome also kicks around how a brand that features a taproom can still be family-friendly, how a restaurant can leverage craft beers to success.