Listen, maybe you’ve come to grips with this, but Yelp’s not going away at this point.
Many restaurant operators have a hate/hate relationship with Yelp. Some have a love/hate. And there are a few who have a love/love. Be that as it may, it’s important to open your eyes to the ways you can leverage Yelp to get more positive publicity for your restaurant location(s).
Nate’s guest this week on the Social Restaurant Podcast is Chris Tomasso of First Watch restaurants, as he talks about this very subject, among others, such as your restaurant’s company culture, technology in restaurants, and how breakfast has been profitable for First Watch.