Nate Riggs is back with another great episode of his Social Restaurant Podcast. This episode’s focus: does restaurant local store marketing really work for chains?
In this episode, Nate interviews Stephanie Krause, Vice President of Marketing with HuHot Mongolian Grill. Stephanie addresses how HuHot reviews new potential locations, how they get franchisees involved in corporate marketing initiatives, and how to strike the right blend between corporate branding and local feel as part of an effective local store marketing strategy.
As a supplement to this episode, I’ll point you to a great interview with Diana Hovey, Chief Marketing Officer (CMO) of Corner Bakery. Local store marketing for chains is an important part of that interview, conducted by Clay Dover.
