Mobile Marketing

Jack in the Box Nails Mobile Marketing

Jack In The BoxJack In The Box is killing it with mobile marketing.

So says Mobile Mixed’s Greg Hickman. And I believe him. He’s an established expert in mobile marketing.

It starts with Jack In The Box’s mobile site, which looks awesome (http://m.jackinthebox.com), continues with a great call to action to get people to join the mobile circle, and even includes built-in age verification question.

There’s also a thank you page that recognizes the need to get the guest back to the site quickly, since they’re likely in-store or headed to a store.

And all of this is done with the tongue-in-cheek Jack In The Box brand/feel/personality.

Greg then goes into detail about the offers he began receiving as a part of the mobile circle. At this point, I’ve got to send you back over to Greg’s site to watch the takedown rather than steal his thunder.

Really good mini-case study for restaurant mobile marketing.

About the author

Brandon Hull

Brandon is the original founder of NextRestaurants.com. He has helped thousands of restaurants implement innovative marketing strategies, campaigns, and tactics by incorporating new technology, in order to attract loyal guests.

Leave a Comment