Recently we gave you one approach to getting started with content marketing. It involves writing down every question related to food — dining out in particular — that a person may have in your local market, writing out responses...
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12 Fun Content Marketing Ideas for Restaurants
Tablets in Restaurants: 3 Things You Need to Consider
The momentum is picking up for tablets and restaurants. I’ve got three things you need to consider before committing to deploy tablets in your restaurant — and this isn’t aimed solely at casual dining...
One Restaurant’s Wicked Creative Promotion Idea to Drive Repeat Business
I got a Groupon deals for a schooner sail in Salem, MA. I had a free Sunday and nothing to do last weekend, so I went. Though I know how you probably feel about Groupon, stick with me here.It was awesome, but that's not why...
How to Build Sports Bar Promotions That Work
Is your sports bar one of many in a busy part of town? You know, one of those “restaurant row” areas or party hubs? I recently talked with Nick Fosberg, a creative and smart guy, and I’m going to share with you...
Market Segmentation for Restaurants is About to Get Amazing
For years and years, restaurants have been doing an entry-level form of market segmentation. Demographics have primarily driven restaurants’ decisions in creating these segments. Age. Gender. Household income. Education...
How to Send Emails Your Restaurant Customers Can’t Wait to Open
As a restaurant owner, you know what it’s like to be inundated with hundreds of emails a month. Like all the rest of us, you archive in batches or choose to quickly delete uninteresting or unwanted emails. You know that...