Your restaurant customers are often on the go. And when they are, they’re searching for restaurants more than any other category of brick and mortar business. How easy do you make it for them — if it’s your...
More Digital Marketing Ideas for Restaurants
How to Use Pinterest for Restaurant Marketing: Your Starter Guide
I spend a lot of my time trying to convince businesses that Pinterest is a good investment of social media marketing resources. Partially because I’m an avid pinner myself, but also because I actually believe it. In...
A Better Way to Handle Restaurant Reservations
I’m shocked at how few restaurants have evolved the way they manage reservations, and don’t integrate guest profiles with their on-premises waitlist. I asked Ronnie Somerville, who’s run online reservations in...
Unlocking the Power of Restaurant Customer Segmentation
Consumer spending is 46% higher with companies that offer loyalty programs. Many restaurants have never thought in terms of “lifetime value” of their customers. So for this breakdown on customer segmentation, we...
The Growing Demand for Food Delivery & How to Market Your Restaurant’s Delivery
Phil comes home from a hard day’s work. He changes into his comfy clothes, checks his Facebook, then feels the sharp pain of hunger. He strolls over to the fridge and opens it, looking for his next meal. He’s disappointed. All...
The 5 Types of Blog Posts Your Restaurant Should Be Writing
You may have heard (possibly even from me) that it’s a good idea for restaurants to blog on a regular basis. It helps you get found online by the people you want dining in your restaurant. And the more you do it, the...