I’m shocked at how few restaurants have evolved the way they manage reservations, and don’t integrate guest profiles with their on-premises waitlist. I asked Ronnie Somerville, who’s run online reservations in...
More Digital Marketing Ideas for Restaurants
Facebook Advertising for Restaurants
Editor’s Note: This is the first post in a comprehensive, five-part series on Facebook advertising. We’ve invited an expert on this subject, Chris Moreno with Zog Digital, to write the series for NextRestaurants readers. Chris...
Unlocking the Power of Restaurant Customer Segmentation
Consumer spending is 46% higher with companies that offer loyalty programs. Many restaurants have never thought in terms of “lifetime value” of their customers. So for this breakdown on customer segmentation, we...
The 5 Types of Blog Posts Your Restaurant Should Be Writing
You may have heard (possibly even from me) that it’s a good idea for restaurants to blog on a regular basis. It helps you get found online by the people you want dining in your restaurant. And the more you do it, the...
Google Analytics for Restaurants: The Essentials
Intimidated by your Google Analytics but curious about how your restaurant website is performing? You’re not alone. About 7 months ago, I introduced you to the ability to track Goals in your Google Analytics and mentioned...
How to Send Emails Your Restaurant Customers Can’t Wait to Open
As a restaurant owner, you know what it’s like to be inundated with hundreds of emails a month. Like all the rest of us, you archive in batches or choose to quickly delete uninteresting or unwanted emails. You know that...