I’m shocked at how few restaurants have evolved the way they manage reservations, and don’t integrate guest profiles with their on-premises waitlist. I asked Ronnie Somerville, who’s run online reservations in...
More Digital Marketing Ideas for Restaurants
Facebook Advertising for Restaurants
Editor’s Note: This is the first post in a comprehensive, five-part series on Facebook advertising. We’ve invited an expert on this subject, Chris Moreno with Zog Digital, to write the series for NextRestaurants readers. Chris...
Google Analytics for Restaurants: The Essentials
Intimidated by your Google Analytics but curious about how your restaurant website is performing? You’re not alone. About 7 months ago, I introduced you to the ability to track Goals in your Google Analytics and mentioned...
Unlocking the Power of Restaurant Customer Segmentation
Consumer spending is 46% higher with companies that offer loyalty programs. Many restaurants have never thought in terms of “lifetime value” of their customers. So for this breakdown on customer segmentation, we...
The 5 Types of Blog Posts Your Restaurant Should Be Writing
You may have heard (possibly even from me) that it’s a good idea for restaurants to blog on a regular basis. It helps you get found online by the people you want dining in your restaurant. And the more you do it, the...
How to Create the Perfect Vibe at Your Restaurant
This is a guest post from Rockbot CEO Garrett Dodge. We asked Garrett to bring his experience in working with restaurants on enhancing their in-venue experience with technology — independents and chains — to readers...