If you’ve been thinking you’ll wait 3-5 years to see how the mobile payment landscape shakes out, you may be too late. Customers are now ready, willing, and increasingly able to pay for their meal via smartphone. You...
More Digital Marketing Ideas for Restaurants
A Better Way to Handle Restaurant Reservations
I’m shocked at how few restaurants have evolved the way they manage reservations, and don’t integrate guest profiles with their on-premises waitlist. I asked Ronnie Somerville, who’s run online reservations in...
How to Use Pinterest for Restaurant Marketing: Your Starter Guide
I spend a lot of my time trying to convince businesses that Pinterest is a good investment of social media marketing resources. Partially because I’m an avid pinner myself, but also because I actually believe it. In...
Unlocking the Power of Restaurant Customer Segmentation
Consumer spending is 46% higher with companies that offer loyalty programs. Many restaurants have never thought in terms of “lifetime value” of their customers. So for this breakdown on customer segmentation, we...
The 5 Types of Blog Posts Your Restaurant Should Be Writing
You may have heard (possibly even from me) that it’s a good idea for restaurants to blog on a regular basis. It helps you get found online by the people you want dining in your restaurant. And the more you do it, the...
How to Create the Perfect Vibe at Your Restaurant
This is a guest post from Rockbot CEO Garrett Dodge. We asked Garrett to bring his experience in working with restaurants on enhancing their in-venue experience with technology — independents and chains — to readers...