By Adrian Johansen, Contributor The arrival of the COVID-19 pandemic turned our lives upside down. In an instant, we lost our normal ways of life in exchange for lockdowns and safety guidelines. This unfortunate series of events...
More Digital Marketing Ideas for Restaurants
Let Customers Order from Anywhere
It’s time to think “omni ordering” versus “online ordering.” I wrote a piece for Paul Barron’s Foodable titled Will mPOS Take Over POS, talking about the rise of mobile payments and the impact...
How to Turn a Good Restaurant Experience into a Great One
A couple of weekends ago, I rallied together a group of my closest girlfriends for a not-so-uncommon Sunday Funday adventure. I set our sights on a particular brunch destination based on the buzz I had heard about their killer...
How Restaurants Can Protect Themselves During COVID-19
The following isn’t legal advice but general thoughts and guidelines to consider. Always consult with a professional attorney for any legal actions and law interpretations. COVID-19 has turned the world upside down, and that’s...
The Local Social Media Marketing Opportunity
The whole point of using social media for your restaurant is to attract local guests to visit your local restaurant, right? Meaning, all your posts and tweets don’t just fall under “branding.” Nor are they...
All This New Restaurant Technology Should & Shouldn’t Scare You [Infographic]
I remember my first point of sales (POS) installation experience like it was a nightmare from last night. It was Valentine’s Day when it was finally installed — the only day our vendor had available for months. I was impetuous...