While some of you are still stressing out over our last blog post regarding securing your guest data, we’ll help you take your mind off that subject with our weekly roundup of others’ great restaurant marketing news and resources!
(But seriously, make sure you’re protecting our data.)
- Rewards Network published a powerful post for restaurants on using Pinterest. Short, but powerful. In it, they feature Indianapolis-based Scotty’s Brewhouse, famous for their octopus-inspired turkey hot dogs for kids and how much attention and interest Scotty’s garners through its Pinterest pics.
- Mobile Mixed’s Greg Hickman does a great introduction to Google’s Business Photos service, a lesser-known offering from Google where photos INSIDE your business are taken and shared with potential guests. Great for SEO purposes; awesome for giving people a better feel for your customer experience.
- Janet Forgrieve asks, “Where will mobile ordering take restaurants next?” and it’s a great question. In this post, OLO‘s Noah Glass blasts the notion that paying at the table, using a public device, versus your own mobile device is crazy: “…if I have the ability to pull out my own device and I have a credit card on file and I can get through with one click, why would I want to use a public device that’s sitting on the table?”
- Another nice move by Applebee’s with their Vine promotion. They’re giving fans and followers a chance to be featured in an upcoming commercial by way of those fans’ six-second Vine videos. Creative.
- Twitter? Facebook? Instagram? Pinterest? Vine? Which social network should you focus on?? Global consulting company McKinsey & Co. says…….email. That’s the one you should focus on. It was a trick question! The gist: Email is 40 times more likely to drive customer adoption than those social channels.
- But if you want to test the waters with leveraging social a bit more, check out this article on leveraging Twitter’s Nearby feature at the brilliant MarketingLand website. Really insightful idea.