Restaurant Podcasts

Table Touch Podcast 005 — America’s Best Burrito & Charlie Hopper of Selling Eating

It’s time for a bonus episode of Table Touch! You’ve been very patient, but here’s the thing:

Every other week we come to you live with a new restaurant podcast episode where we talk restaurant news, restaurant marketing ideas, and interview a guest from the industry. But we’re squeezing in BONUS EPISODES because of the litany of interviews we’ve got lined up. Aren’t you lucky?!

If you aren’t yet familiar with Charlie Hopper, you need to be. Not only did he write Selling Eating (see below), but he now pens the Food Fiction column at The A.V. Club, and it’s absolutely incredible.

Show Notes

Did you know America is about to declare its best burrito? You didn’t? You haven’t voted. Well, much like you don’t vote for a king, you don’t vote for America’s Best Burrito, either. You’re told whom it is.

In this case, the fine folks at are in the midst of declaring America’s Best Burrito.

Selling Eating by Charlie Hopper

Randy and I talk about this and bring on our guest — Charlie Hopper, principal of ad agency Young & Laramore out of Indianapolis, Indiana, and author of the outstanding book, Selling Eating. Charlie’s book is a crisp, tender, succulent look at restaurant advertising with a multitude of examples good and bad.

Charlie Hopper | NextRestaurantsAnd it wouldn’t be Table Touch without a game. We play a round of Either/Or with Charlie, giving you a chance to get to know him in more ways than, perhaps, you wanted to. Charlie is speaking at the upcoming National Restaurant Association MEG Conference in Atlanta.

If you’re headed to MEG, make to sure to say Hi and tell him you heard the episode!

Read:  Table Touch Podcast 002 -- Taco Bell, Snapchat, Selfies, and NRN's 'The Next 20'

More About This Episode

  • What are the criteria that determine “best burrito”? Look? Flavor? Context? We kick this around a bit.
  • Randy waxes profound with his philosophy, “from small acorns giant, mighty oaks grow…”
  • We lament the trajectory of many brands from scrappy upstart to Big Evil Brand. What a shame this is. Our first jobs — many of us — were working for a chain restaurant. They employ millions upon millions. Say what you want about the food, but they’re always hiring.
  • Charlie touches on TGI Friday’s $10 endless appetizers.

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We’re so thankful for recent reviews on iTunes and having a ton of fun with this as we carry on these easygoing conversations with movers and shakers in the restaurant industry.

More outstanding restaurant leaders are lined up for future episodes — so subscribe or hop on board the mailing list (to the right) and we’ll let you know about each episode.

About the author

Brandon Hull

Brandon is the original founder of He has helped thousands of restaurants implement innovative marketing strategies, campaigns, and tactics by incorporating new technology, in order to attract loyal guests.