How Do You Search for a Restaurant?


Will you participate in our survey? It will take 15 seconds — and if you supply your email address, you’ll be entered to win a $10 Amazon gift card.

Here’s the situation:

Let’s say you’ve just arrived in Kansas City on a mancation or a girls’ getaway.

You collect your bags. You secure your rental car. You check into the hotel. But your friends don’t arrive until later in the night, so you’re on your own for dinner. You’re starved.

You’re also open-minded about where to go, because, as you well know, Kansas City has the best BBQ on the planet.

What do you do? How do you, personally, search for a restaurant?

There are probably one of 6 things you do when searching:

  1. Fire up your Yelp, Google, Foursquare, Urbanspoon, OpenTable, or some other app, and search from there.
  2. Search for a specific restaurant name (whether chain or not) from within a mapping app.
  3. Search for a specific restaurant brand name using Siri or Google Now.
  4. Search for a specific type of restaurant — Italian, BBQ, etc.
  5. Search for some variation on the phrase “bbq restaurants in Kansas City”.
  6. Search using a string along the lines of “best places to eat in Kansas City”.

But how does YOUR brain work?

We’re about 30 responses into a non-scientific, two-question survey on this subject. But we want to get over 100.


It will take only 15 seconds — and if you supply your email address, you’ll be entered to win a $10 Amazon gift card.

The results will be part of an article we have coming out within one week on this very subject — and how restaurants should act accordingly.

About the author

Brandon Hull

Brandon is the original founder of He has helped thousands of restaurants implement innovative marketing strategies, campaigns, and tactics by incorporating new technology, in order to attract loyal guests.