There’s a free tool available to all restaurants and bars that opens up a world of marketing and social media opportunities. Instagram Stories is a Snapchat-like feature which allows users to post content (photos & video) that has a shelf life of just 24 hours. And it’s ripe for digital marketing opportunities for restaurants and bars looking to boost their social media efforts.
Instagram Stories can be used for everything from behind-the-scenes videos and snapshots to highlighting menu specials and giving followers access to hidden promotions. You can feature BOH and FOH employees, recognize loyal guests, and showcase your favorite recipes.
In this video, our partners over at The Rail explain what Instagram Stories is, how to add a Story to your account, and a few ways restaurants & bars can leverage Instagram Stories to promote their business…all in under a minute.
ADDITIONAL RESOURCES:
- How restaurants can use Instagram Stories [Welcome Table]
- How to use Snapchat filters in Instagram Stories [Gizmodo]
- Snapchat Stories vs. Instagram Stories: Which is best for your content? [Social Media Examiner]
- 13 Instagram marketing tips from the experts [Social Media Examiner]
This post originally appeared on our partner site The Rail
(photo courtesy of Restaurateur HQ)
