This Week In

This Week in Restaurant Technologies #03

This Week in Restaurant Technologies, with Nate Riggs and Brandon Hull

On this week’s episode of This Week in Restaurant Tech, Nate and I discuss one topic:

For several years now, you’ve been able to piggyback Facebook’s free this and free that. Free profiles for people. Free pages for businesses. Well…that free ride is just about over.

Facebook is openly admitting that the organic reach you’ll get with your Facebook pages is narrowing, and narrowing, and narrowing.

For the uninitiated, organic reach means how many people view your Facebook Page posts (whether text, photos, or video) without you paying for Facebook Ads. All on their lonesome.

The article that spurred much talk about this online was here at Ad Age. But the truth is, everyone pontificating on the subject can take Facebook’s words straight from their guide, Generating Business Results on Facebook.

What do you think about this? Bummed? Saw this coming? Glad you had a free ride while it lasted? Giving up on Facebook? Doing enough creative things with your Facebook page that you don’t rely on simple posts to do your work for you?

Let us know in the comments, via Twitter, or at Nate’s blog.

About the author

Brandon Hull

Brandon is the original founder of He has helped thousands of restaurants implement innovative marketing strategies, campaigns, and tactics by incorporating new technology, in order to attract loyal guests.