When I went to watch the Michigan vs. Ohio State game last year in the basement of a local sports bar, I was one of the only Michigan fans in the joint. My friend whispered in my ear, “These people are really drunk, so if...
More Digital Marketing Ideas for Restaurants
Enter the Age of the Connected Restaurant
In recent years, we have witnessed a technology revolution within the restaurant industry. Despite its reputation as being a “tech-resistant” market, the restaurant industry has recently begun to recognize the efficiencies...
Promoting your Restaurant? Keep These 7 Things in Mind
To make your restaurants shine out like top brands, you need to master multiple skills. Culinary excellence, ambience, guest satisfaction, audience targeting, branding & advertising, expense management, competitive prices...
Marketing Lessons from Voodoo Doughnuts
Cannot tell you how happy we were to stumble across these lessons from Voodoo Doughnuts. You know if your small, fiercely independent restaurant brand has its own Wikipedia page, you’re on to something. What this post is...
A Case Study: How Chomp Went After Their Restaurant Guest Data
Everyone wants their restaurant guest data. It’s available, just waiting to be put to good use, whether your POS provider is making it easy to get or not. Sam Glynn, the 27-year-old owner of the single-location Chomp in...
The Restaurant Marketing Guide to Paid Advertising
(We previously taught you how to get started with advertising on Facebook. That series was authored by Chris Moreno of Zog Digital. We’ve invited Kim Giroux, also of Zog Digital, to write this series on paid advertising...