The core of any marketing strategy begins with establishing an objective. Given the nature of the restaurant business, customer acquisition and retention are the key objectives. Customer acquisition can be expensive and involves...
More Digital Marketing Ideas for Restaurants
A Case Study: How One Restaurant Energized its Email List-Building
Email list-building is a priority for many restaurant marketers. In this case study we’ll share how one restaurant group got great short-term results in doing exactly that. We’ll also share some next steps for what...
Email Marketing Metrics Restaurants Must Measure
This is the fourth post in our series comprising The Beginner’s Guide to Restaurant Email Marketing. View our first post on getting started here, our second post on selecting a vendor here, and our third on updating your email...
3 Ways to Use ‘Google Trends’ to Improve Your Restaurant’s Business
By Frank Hamilton, Contributor A lot of businesses, including restaurants, underestimate Google Trends and its opportunities. Google Trends is free service, that can lift your food establishment from the abyss of the Internet...
Does Your Restaurant Need to be on Vero?
If you follow any major influencers or celebrities on social media, you might have noticed a new social platform called Vero. That’s right, alongside Facebook, Instagram, Snapchat, Twitter, LinkedIn, Youtube, and a handful of...
Importance of Website Maintenance for Restaurants
By Veronica Wallace, Contributor Marketing is the lifeblood of any business, and restaurants are no exception. Unless word of mouth about your food is so powerful that guests are lining up day and night just to get a reservation...