Consumer spending is 46% higher with companies that offer loyalty programs. Many restaurants have never thought in terms of “lifetime value” of their customers. So for this breakdown on customer segmentation, we...
More Digital Marketing Ideas for Restaurants
The 5 Best Tools for Restaurant Marketing
The way I see it, in this day and age there are five key tools you should be using for your restaurant marketing. As the owner of two bar restaurants in the Chicagoland area, I’ve tried everything — offline and online...
9 Important Benefits of Using Digital Restaurant Menu Board Signs
As laws and regulations change, most restaurants are now starting to see and enjoy the benefits of digitizing their menus as compared to using traditional paper boards, including faster and cheaper menu updates. Here are nine...
Google Analytics for Restaurants: The Essentials
Intimidated by your Google Analytics but curious about how your restaurant website is performing? You’re not alone. About 7 months ago, I introduced you to the ability to track Goals in your Google Analytics and mentioned...
Setting Goals for Your Restaurant Social Media Marketing
This is the third post in our series comprising The Beginner’s Guide to Restaurant Social Media Marketing. View our first post on getting started here, including an important app you’ll want to download. Our second...
How to Find the Perfect Name for Your Restaurant
Setting up a new restaurant business is exciting and daunting in equal measure – there’s just so much to think about! Once you’ve secured the right location, you’ll need to find a reputable firm of builders or shop fitters to...