Holy smokes is Yelp in the headlines. Love them or hate them, Yelp has an impact on whether people visit your restaurant(s). So, what should you do about it? We discuss that and more…and enjoy a great interview with...
More Digital Marketing Ideas for Restaurants
Restaurant Loyalty: It Can be a Very Real Thing
I’m devouring The Loyalty Leap right now, and thinking through it with the eyes of a restaurant marketing leader. A variety of immediate takeaways jump out at me for the restaurant industry. There is an absolutely brilliant...
A Simple, Useful Marketing Tool to Add to Your Restaurant Website
Sometimes the most useful marketing tools are ones that are simple and straightforward. The big chains can do some amazing things with their restaurant websites because they’ve got a dozen people in their marketing...
Counterpoint: Does ‘Going Mobile’ for Your Restaurant Mean ‘Building an App’?
The following is a guest post from Ben Jabbawy, CEO of Privy. We suggested restaurants should strongly consider developing their own custom app for smartphones. In some cases, it makes sense. But slow down, Tiger. Let’s...
Cocktail Culture and Mobile Marketing for Restaurants
Have you crafted the perfect drink? How will you let your customers know about it? We have seen a growth in cocktail culture that touches on the history and roots of the days of pre-Prohibition along with spirits from other eras...
Integrating Your Restaurant’s Digital Marketing and In-store Experience
There are several simple reasons why many restaurants don’t get digital marketing to promote their restaurant. But today let’s focus on one: The in-store experience is disconnected from the digital experience. And...