By Leo Clarke, Contributor You may already be great at attracting locals to your restaurant, but attracting traveling tourists is a slightly different ball game. It requires a strategic blend of marketing, ambiance, and unique...
More Digital Marketing Ideas for Restaurants
Personalization Matters in Restaurant Email Marketing
I hadn’t planned on revisiting restaurant email marketing this week. But an email I received this morning changed that. Check out this screenshot. What’s wrong with this email should jump out at you immediately. I...
‘This is What I Want to Do for the Rest of My Life’
When did you first get the feeling that running a restaurant is what you want to do for the rest of your life? Host Eric Cacciatore speaks with Chef Alon Shaya, owner of new restaurant, Shaya, in New Orleans, Louisiana, for this...
What This Restaurant Segment Knows About Marketing That You Don’t
Audience Note: I purposely avoided inserting a gratuitous image to lead this article. Kudos to me. We’ve just published episode #12 of Table Touch: The Talk Show for Restaurant Leaders, with a fast-moving conversation on...
Which Social Network Should My Restaurant Use?
Which social network should your restaurant use? Are you feeling overwhelmed with the apps, platforms, and social networks you could or should be leveraging? You’re not alone. The challenge affects restaurant marketers of...
Table Touch Podcast 010 — Chavo Guerrero Jr. & His Restaurant Origins!
We’ve said it before and will say it again: Restaurants get people started in their careers. What makes the restaurant industry great is the people. And it’s fun to hear people’s stories about working behind the...