As a new feature here at NextRestaurants, every Tuesday we’ll provide a weekly roundup of others’ outstanding articles on and contributions to digital restaurant marketing.
Some of these will be articles we’ve discovered over the past week, that deliver excellent how-to information for restaurants to succeed with email marketing, mobile marketing, social media, or other forms of digital marketing for engaging consumers.
Others will be quick, real-world examples or case studies of specific restaurants attracting guests.
Here’s our roundup for this week. Enjoy!
- Some interesting, unsolicited mobile marketing suggestions for Red Lobster, on the heels of Darden Restaurants announcing its planned sale or spin-off of the 680-location chain. Maybe good suggestions for you to consider for your brand, too?
- Restaurant resolutions for 2014 from Swipely, with some solid ideas and trends in digital restaurant marketing. Full disclosure: we contributed to the guide!
- The breakdown on a mobile marketing campaign that went very well for 350-location frozen yogurt chain Menchies.
- MomentFeed published a rock-solid primer on Instagram, dubbing 2014 the Year of the Instagram Strategy.
- 7 ways your restaurant can boost engagement on Facebook by Ikonik social media agency.
- A thorough review of LoyalBlocks by Gourmet Marketing, a restaurant marketing agency, LoyalBlocks is one of the restaurant digital loyalty providers in our Directory.
