7. How your website visitors’ age, gender, and interests break down.
This is very valuable insight Google Analytics can provide you — but the restaurant we used for this tutorial did NOT have its Google Analytics code updated in order to activate this feature. What a shame, it’s free.
So….we’re giving you OUR age and gender demographics breakdown below, just so you can see how Google Analytics displays this. Very eyebrow-raising when I track this over time, because it ABSOLUTELY DOES SHIFT and it ABSOLUTELY SHOULD IMPACT YOUR MARKETING EFFORTS!!
