How To Optimize YouTube SEO for Your Restaurant

YouTube image on a laptop resting on a restaurant table.

By Andre Oentoro, Contributor

If you’re a restaurant owner, then your YouTube channel may be one of the most important assets for your business. A lot of people are searching for videos about restaurants on YouTube and will find yours if it’s optimized correctly.

Since people nowadays take YouTube as one of the major information sources online, having a channel about your restaurant will help you reach out to a broader audience. As a result, more customers will visit your restaurant thanks to the interesting video from YouTube.

There are many ways to promote your restaurant business through YouTube. Using food bloggers to review your restaurant will significantly help you connect to new audiences as well as attract them to check out your place.

However, you can also optimize your restaurant’s YouTube channel to help the audience get a better view of your business. They can watch a video about how you process an order, prepare the food, and, most importantly, behind-the-scenes of your restaurant.

This article will delve into how to optimize SEO for your restaurant’s YouTube channel. With a great SEO implementation, you’re able to land on top of YouTube search results and its related search.

1. Name Your Video Title with Target Keywords

In the foreground is a lightweight video camera setup. Blurred in the background is a chef prepping a meal.

First, you should know what keywords you aim for when posting a video on YouTube. Since YouTube works like the Google search engine, keywords play an important role here. With specific keywords, your video content will reach out to the right audience.

You need to put target keywords on your video title. This will make it easier for people to discover videos that they want to watch. Moreover, YouTube can quickly recognize the type of video content you make on this platform.

YouTube will then place your video according to the category and relevant keywords when users run a query. That’s why so many YouTubers place the exact same keyword on their video title to get discovered easily.

2. Optimize Video Descriptions

Video descriptions are short blurbs about your video content. They usually appear below the title on YouTube or Vimeo videos. A good way to optimize them is by including keywords that are relevant to what viewers might be looking for in your content, such as “restaurant”, your theme, and your location.

You also want to include a mainstream phrase or popular text related to foods to improve your video discoverability. This way, people with an interest in certain foods can quickly find and watch your videos.

Make sure to use engaging sentences to attract your viewers to watch the content until the end.

3. Tag Your Videos with Restaurant-related Keywords

Man in a black sweater and brown bap is holding a lightweight video camera and vlogging in a restaurant setting.

It’s essential to tag your videos with keywords that relate to the industry, such as “restaurant,” “food,” “drink,” and many more. These tags will help users discover your videos and click share to another social media platform.

Don’t be afraid to tag your restaurant name on the description box. If your business is already popular, your new guests may want to check your restaurant through an online search.

When your restaurant shows up on both Google and YouTube searches, these people will put more trust in you. After all, online presence is now key to gain trust from customers.

4. Use Customized Thumbnail Images

As a restaurant owner, you know that one of the most important things for your business is to have an attractive and appetizing image. Having such intriguing thumbnail images will hook people to click on your video content.

You can include a screenshot of your video or use your menu to put it on the thumbnail. The more visually appealing thumbnails on your content, the more likely people will click and watch your videos.

5. Include Closed Captions

Woman in a red/white stripe apron and chef hat holding a video clap board. The image background is a rich apple red.

Closed captioning is a great way to allow viewers to enjoy your content without focusing more on your video sounds. It also helps those who don’t hear well or speak English as their first language to experience the content without burden.

Having a closed caption can also minimize the possibility of getting misunderstood. Viewers are able to check whether the narration matches the subtitle you provide on the video.

This tactic is excellent for improving SEO on your restaurant’s YouTube channel. YouTube can crawl the caption and find its relevance to present the video to viewers. Therefore, you should include a closed caption to improve your SEO score on this platform.

Conclusion

YouTube is the second-largest search engine in the world, just right behind Google. It’s also the biggest video hosting platform you can find today. That’s why many people rely on YouTube to search for quick and easy explanations that are formed as videos.

Getting a YouTube channel for your restaurant is one of the effective video marketing strategies to build an audience from scratch. This platform will help you reach out to extensive viewers and get you more chances to convert them into customers.

Use these SEO tips for the YouTube channel above. With the right SEO strategy, you can land on YouTube’s first search page in a short time. Good luck!

About the Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
Email: andre@breadnbeyond.com
LinkedIn: https://www.linkedin.com/in/andreoentoro/