Restaurant Technology Social Media

How Facebook Restaurant Ordering & Recommendations Work

Facebook restaurant ordering and recommendation servicesEveryone is getting into the restaurant industry — including Facebook. The social media giant has made two big changes that are getting their hands dirty with food delivery.

For starters, they’re rolling out a new app update that automatically collates your friends’ restaurant recommendations. Here’s what it looks like:

Facebook Restaurant OrderingThey’ve also unleashed a new feature that allows users to order food directly from a restaurant’s Page. So, they’re now challenging food ordering apps like GrubHub and Foodler. Yep, Facebook restaurant ordering is now a thing.

How does Facebook restaurant ordering work?

Facebook has partnered up with Delivery.com, a food delivery service operating in about 40 US cities. The new tool allows restaurants to display their menus on their Page. If the restaurant is signed up with Delivery.com, users will see the delivery ordering info auto-populate on the restaurant’s Page.

Hungry diners can just click “Start Order” and off they go. Diners pay via credit card and don’t need a Delivery.com account. Facebook restaurant ordering won’t take a cut from restaurants or the Delivery.com service. They say they’re adding this feature simply because it’s useful, but those extra page hits and app engagement stats don’t hurt either.

How does Facebook restaurant recommendations work?

Facebook combines AI and keyword recognition to know when someone is looking for a recommendation. The first time a user does this, Facebook sends a prompt to turn on the Recommendations feature, which automatically adds restaurants’ Facebook pages to the user’s post, plus a map of the restaurant’s locations.

Users will see a link to the restaurant’s Facebook page, their user rating, location and whether they’re open or not.

Read:  Facebook Advertising for Restaurants

The app update is being “silently” updated, so users should start seeing the Recommendations soon. There will also be a Recommendations page that will collect all of the recommendations from friends onto one page.

The app update will also give recommendations for more than just restaurants.

Why should restaurants care?

Word of mouth is a powerful marketing tool. People are more likely to follow the recommendation from a friend than the advice of some stranger’s avatar elsewhere on the Internet. Facebook is trying hard to become the go-to place for all of your entertainment and informational needs, and this is another step in that direction.

So, Google has some competition in that regard.

About the author

Justin Aucoin

Justin Aucoin is the Content Director for the Rail Media with more than 15 years of digital media and online marketing experience. He oversees the content creation and distribution for the Rail and NextRestaurants.