I recently asked out loud whether beacons, or iBeacons in the specific case of Apple, make sense in restaurants. (And then I said yes, they do and gave you a handful of scenarios.) And yes, to reiterate: beacons rely on apps to...
More Digital Marketing Ideas for Restaurants
5 Ways You Can Deal with Yelp
Court Ruling in Favor of Yelp is Terrible — for Yelp Feels like we’re on one of those anti-Yelp surges again. By now, you’ve probably heard about a court case in which Yelp won against three small businesses...
4 Facebook Advertising Myths Restaurants Need to Ignore
Editor’s Note: This is the fourth post in a comprehensive, five-part series on Facebook advertising. We’ve invited an expert on this subject, Chris Moreno with Zog Digital, to write the series for NextRestaurants readers. Chris...
‘Bar Rescue’ Star Russell Davis on Restaurant Team-Building
Team-building is one of your most important jobs as a restaurant owner. That’s what Russell Davis of Bar Rescue fame wants you to take away from his interview with Eric Cacciatore, host of Restaurant Unstoppable, on the...
The Importance of Cybersecurity in the Restaurant Industry
Are your food servers looking out for your best interests? Is your restaurant website secure against cyber threats? Are you doing everything you can to prevent a massive data breach? If you don’t have an answer to these...
Paytronix & Fishbowl: I Have a Question…
I have a question for any savvy restaurant marketer who uses either Fishbowl or Paytronix. I would say these are the two biggest players in the realm of big restaurant brand email marketing right now. There are others who are...