Join me with Paul Barron as we discuss the current mobile marketing landscape and restaurant chains. I come down on McDonald’s, admittedly. It has less to do with their marketing efforts than what the brand represents at...
More Digital Marketing Ideas for Restaurants
How Education is Perceived in the Service World
In our modern world, education is of fundamental importance. Those who hold a college degree, whether it’s a bachelor’s or master’s, are typically held in higher esteem than those who don’t. Even today, young people just entering...
SMS for Restaurants: 7 Ways Marketers Can Take Advantage
Text message marketing, otherwise known as SMS, isn’t something most marketers can take advantage of (If you think people guard their email with reckless abandon, just try to send them an unsolicited text message without sending...
Google Releases ‘From the Menu’ for Your Foodporn Needs
If you haven’t noticed, Google has added a sweet new feature to their mobile browser search for bars and restaurants. It’s called “From the Menu” and it features photos guests have taken of their food for any given restaurant...
5 Ways to Increase Productivity with Restaurant Software
Photo by Patrick Tomasso on Unsplash Restaurant owners who think technology is a fad are missing out. Today’s digital tools and software have the power to change how you run your restaurant and increase your productivity. Almost...
The Data Says Your Restaurant Needs to be on Instagram
SimplyMeasured has published its Q3 2014 Instagram Study and it’s packed full of goodness. Brands are jumping on Instagram, and really, restaurants of any size can start to make some headway. We’ve previously...