There is a lot of talk about the importance of data when it comes to marketing your restaurant, and the best place to get it is your website’s analytics. Applying that data to your marketing, and especially your site itself...
More Digital Marketing Ideas for Restaurants
5 Advantages of Influencer Marketing to the Bar & Restaurant Industry
By Lorenzo Gutierrez, Digital Marketing Consultant A study by “Ironroots” shows that with the right influencer, restaurants could generate an estimate of $17.50 with every $1 that is being spent on influencers. Since...
3 Ways Restaurants Can Embrace (Simple) Video Marketing
Doing a weekly or daily video can help activate fans within a fan base. Think Barstool’s pizza reviews: people look for them, they are accessible & easy to digest, relatable, and people can share their hometown pride with...
Google Analytics for Restaurants: Setting Goals
Most restaurant websites have Google Analytics installed. Though it isn’t a new service, Rewards Network has recently done a great job of introducing restaurants to the free Google Analytics platform with a two-post...
Restaurant Video Marketing: What You Can Learn from BuzzFeed’s Tasty
If you’ve spent any time on Facebook in the last six months, you’ve likely encountered a Tasty video from Buzzfeed. They’re genius, 30-to-35-second videos demonstrating how to make an easy or clever dish at home...
Embracing a Pet-Friendly Restaurant Environment
By Adrian Johansen, Contributor Pets and restaurants have not often been considered a good match. Indeed, for a long time, most eateries have restricted the presence of consumers’ furry companions to registered service animals...