3. How many Pageviews those Users generated.
Users often land on your restaurant website’s home page. When they click to view your menu — at least, for the majority of websites — they’re on a new page. So, Google Analytics tracks the total number of pages viewed, or, Pageviews.
This Pageviews metric by itself doesn’t do much for you as a restaurateur — I mean, you’re not selling advertising on your site here — but it’s important as it relates to calculating additional metrics, like Pages per Session, which is how many unique pages on your website the average visitor views before navigating elsewhere away from your site.
Key point: Site design plays a big role in this number. If you make people click multiple times on your site to get the information they seek, that may drive the amount of time they spend, and therefore the Pages per Session number, higher, but it’s also possible you could frustrate your visitors. In fact, let’s change that “possible” to “probable.”
The restaurant I’ve chosen for this tutorial gets 4.84 views per visit. What’s your number?
