6. What percentage of your sessions were new vs. returning.
How many of those Users who visited your site last month were first-timers? That’s what this metric tells you. It’s a good gauge for you on whether you’re attracting only your most loyal customers back to the site, or you’ve got a good bead on attracting new potential guests to your restaurant.
Remember, the stats we’re showing off to the right in this series are from an actual, single-location restaurant in San Diego. What’s your number?
