Author - Brandon Hull

Mobile Pay

10 Mobile Payment Options for Restaurants

by Brandon Hull

13 min read

If you’ve been thinking you’ll wait 3-5 years to see how the mobile payment landscape shakes out, you may be too late. Customers are now ready, willing, and increasingly able to pay for their meal via smartphone. You...

Reviews

First Impressions: The Taco Bell Mobile App

by Brandon Hull

3 min read

You should be able to reasonably order a meal from the new Taco Bell app in 1 minute and 30 seconds. That’s fast. Want proof? Check out the embedded video below. We created this at NextRestaurants — it wasn’t...

Restaurant Podcasts

Table Touch Podcast 008 — Talking Menus & Ralph Rubio

by Brandon Hull

3 min read

Menu decisions are among the most difficult for restaurant leaders to make. On this episode of the Table Touch podcast, we talk about the seemingly conflicting advice from these resources: 7 Menu-Writing Secrets That Sell The...

Interviews

Social Restaurant Podcast #54 — The State of Food Safety

by Brandon Hull

1 min read

Nate Riggs interviews Kevin Roberts, Associate Professor & Director, Undergraduate Program in Hospitality Management at Kansas State University. Kevin is an expert in food safety, particularly as it relates to employee...

Industry Marketing News

Eater.com: My New Favorite Restaurant Resource

by Brandon Hull

3 min read

  Staying on top of news in the restaurant industry doesn’t begin and end with the websites you’ve always known. You know the ones I’m talking about. Well, Eater.com is one of my new favorite restaurant...

Industry Marketing News

In Defense of Chain Restaurants

by Brandon Hull

3 min read

Need to take a timeout from “smart marketing” here and talk about restaurant chains. You know, chain restaurants get a bad rap. Would you trust a chain restaurant to cater your special day? I thought not. — Kari...

Restaurant Podcasts

Table Touch Podcast 007 — Nostalgic Restaurant Reflections & Erin Levzow

by Brandon Hull

3 min read

  Career restaurant folks, want to walk down memory lane? Maybe you got your start in the working world within the restaurant industry. Maybe even a chain. Most of us did. On this podcast episode of Table Touch, Randy and...

Restaurant Podcasts

Table Touch Podcast 006 — How to Catch Customers & Rick Wion

by Brandon Hull

3 min read

Why aren’t people eating out more? On this podcast episode of Table Touch, Randy and Brandon talk about how restaurant chains can “catch” customers and we interview Rick Wion, former Director of Social Media of...

Interviews

Social Restaurant Podcast #43 — Restaurant Local Store Marketing

by Brandon Hull

1 min read

Nate Riggs is back with another great episode of his Social Restaurant Podcast. This episode’s focus: does restaurant local store marketing really work for chains? In this episode, Nate interviews Stephanie Krause, Vice...

Social Media

5 Ways You Can Deal with Yelp

by Brandon Hull

8 min read

Court Ruling in Favor of Yelp is Terrible — for Yelp Feels like we’re on one of those anti-Yelp surges again. By now, you’ve probably heard about a court case in which Yelp won against three small businesses...