About

As a restaurant owner, operator, or marketer, you have some digital marketing decisions to make.

You can stay dedicated to food quality and healthy menu choices. Good idea. You can put together an outstanding, customer-focused staff. Important. You can add TVs to liven up the customer experience if that makes sense for your brand. Yeah, we’re with you.

But you need to stay relevant, and get new customers streaming in. You are limited in the ways you can increase average guest check size.

And you need a solid plan for retaining those guests who do walk through the doors.

But how do you sort through the avalanche of new innovators trying to help you, with limited time and resources on your end?

NextRestaurants is how. We answer these questions:

• What are some ways I can leverage guests’ obsession with smartphones?
• How can I engage Millennials in my restaurant?
• YouTube is popular, can restaurants use it, though?
• Is there a faster way to add subscribers to my email list than hoping they fill out slips of paper?
• Instagram…Pinterest…my kids are on it, but can my restaurant do something with those?

But there other strategic decisions, too:

• Should I build a custom iPhone app for my brand? If so, what does that cost?
• Do I need to personally be active on Twitter and Facebook to make them work…like, all day long?
• Should I incorporate mobile marketing in my routine?
• Should I hire some sort of digital marketing strategist to stay on top of this?

Strategy. Technologies. Best practices. Conversations with savvy restaurateurs who have done some creative things to market their locations and chains.

Rarely, an article at NextRestaurants is sponsored content. This simply means that an advertiser has paid to submit an article at the site. Even on these occasions, we have Write for Us standards that prohibit annoying product promotion.

We routinely turn down requests to “feature” companies or mention them in articles. We mention companies when it makes sense in the context of an article that we already want to write.

Behind the Scenes

NextRestaurants, a news and opinion resource for restaurant operators and marketing leaders, is edited by Brandon Hull, a leader in the digital loyalty and marketing industry, and Phil Baylog, an expert in web development and digital marketing.

The aim is to be the primary destination for digital restaurant marketing. The hub.

One site for all that’s going on in digital restaurant marketing and branding.

There is so much going on in the restaurant world and we want to highlight the truly unique technology solutions from the me-too options; as well as the most-effective approaches for using them, in order for restaurants to drive in new guests and spur greater loyalty.

Feel free to join and participate. Our newsletter is free. We’ll be very active here, on Facebook, and via Twitter.

Your comments on posts are also always welcome.